Benefit Cosmetics are home to the Benefit makeup range that sells fun, innovative make up that is appealing to all ages. Their solution focused products and quick fix make up ideas have made Benefit makeup a favourite across the world, in small shops and major department stores alike. They are a subsidiary of French-owned Louis Vuitton Moet Hennessy which acquired a controlling equity stake in Benefit Cosmetics in 1999.
Benefit Cosmetics is currently the third best-selling makeup brand in the United Kingdom. Already a top-seller in the United States and Japan, Benefit have plans to expand into China in the near future. So where did it all go so right for the Ford sisters?
When they were younger Jean and Jane Ford were an eclectic mix of creativeness and ambitiousness, so much so that when Jean would be making mud pies and rose petals perfumes, Jane would be trading in chocolate M&M's. After starting the Benefit make up range just to put enough food on the table for their families, the girls soon found that their quick fixes and solution focused make up was a big hit.
The twins themselves agree that the Benefit makeup product Benetint was their breakthrough product. Initially designed as a colour enhancer for nipples of exotic dancers, Jean and Jane realised that they had a success on their hands when all the exotic dancers in the area were lined up round the block to purchase this amazing Benefit make up. They soon diversified as they realised that in order for Benetint to become a household name, it would need to be used on more than just nipples, so it developed into a famous lip and cheek stain used from the high streets to the runways.
The biggest selling Benefit product is the BADgal lash mascara. It is described as a mascara with tons of attitude as it has a giant brush that loads onto the lashes just like false lashes. One tube of BADgal lash is sold every 30 seconds! Another huge product from the Benefit make up range is Dr Feelgood vitamin complexion balm, which has been their number 1 seller on the website for over 10 years.
The Benefit makeup packaging is also a unique selling point for Benefit as it is styled on vintage magazines, compacts, posters and mannequins, all of which are reflected on the outer of the make up.
Three Benefit Makeup Must-Haves
Benefit Cosmetics was launched in 1976 and has products that deliver quick fixes for all those beauty dilemmas. Benefit make up has won numerous beauty awards, truly deserving it's iconic status. Benefit products not only give great results, but they look fabulous too, and make any girl proud to pull them out of her make-up bag.
The top three products that we recommend from the Benefit make up range are:
Benefit High Beam is one of the most famous highlighter's worldwide. It is known as a "supermodel in a bottle" and is used by make-up artists and celebrities worldwide. High Beam is a luminescent complexion enhancer and gives you a young and fresh complexion, with a dewy glow. High Beam can be used over make up or on its own. A definite must-have product.
- 2)Benefit Benetint and Benefit Posietint
Both Benetint and Posietint are cheek and lip stains. Benetint is rose-tinted, whereas Posietint is poppy pink. They are one of the best blushers around have won numerous awards to prove it. Benetint gives a sexy flushed tint to cheeks, giving a long-lasting glow. Posietint works in exactly the same way but plants a kiss of see-through tint on cheeks. So, if you want to enhance your cheeks, Benetint and Posietint give the sexiest flush you can get from a bottle.
Benefit Dandelion is a ballerina pink powder blusher or finishing powder. Dandelion can be applied to cheeks or all over the face. Dandelion is the perfect pick-me-up to transform your complexion from dull to radiant. This is another celeb favourite and well worth trying out.